Time & Location
May 12, 2025, 7:00 PM – May 14, 2025, 11:00 PM
Orlando, 8101 World Center Dr, Orlando, FL 32821, USA
About the event
May 12-14, 2025 — Orlando, Florida
SIBEC NA
Keynote Presentation: Yesterday's Homeruns Don't Win Today's Games
In a world where the fitness industry evolves at lightning speed, resting on past success is no longer an option. This keynote, inspired by the legendary Babe Ruth's words, is a call to action for fitness business leaders to innovate, adapt, and lead with vision.
We'll explore how yesterday's wins—be it a viral campaign, a best-selling program, or a record membership month—can’t guarantee relevance in today’s market. Consumer behaviors shift. Tech disrupts. Competitors pivot. And what worked before may no longer resonate with the modern fitness consumer.
Through real-world examples, fresh marketing strategies, and forward-thinking operational tactics, attendees will learn how to: